Updated: Nov 14, 2018

1. Stick to the 10-minute rule. No matter how engaging you are, your audience will begin to tune out of your conversation after about 10 minutes. (MEDINA, University of Washington)

Example: Tim Cook didn’t speak for much more than ten minutes at a time. He would break up his slides with another speaker or a video. All the Apple speakers stuck to the rule.

2. Have a chip on your shoulder every now and then.  In a clear jab to critics who say Apple has lost its innovation edge, Schiller said, “Can’t innovate anymore, my ass!” Your audience appreciates passion and emotion once in a while.

3. Create a Twitter-friendly headline and repeat it twice. My favorite communication technique is what I call the Twitter-friendly headline. Whenever you launch a new product or service, clearly summarize it in one short sentence, preferably under 140 characters so it’s easily tweeted.

4. Practice. A lot. That includes the time spent on creating the story line, designing slides, testing the demo, and on-stage rehearsals.

Suggestion: We believe your first impression should always be your best.

5. Show your team some love. It always helps to acknowledge your team. Executives should be proud to work with the most talented people on earth, their staff.

6. Make your presentations public. Make any presentation available on your website. Presentations are now part of your brand’s story and marketing message. The slides bring your brand story to life.

Insight: Site positioning and distribution methods make the difference. Learn how.

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